Real numbers for your business.
Lead cost depends on your market, job type, volume, and filters. Plug in your assumptions and see exactly what an exclusive lead program looks like for you.
Four variables shape your price
Your cost per lead is a function of these four inputs — not a number we make up.
Market competitiveness
Saturated metros cost more than secondary markets. We price to your territory, not a national average.
Job type
Water heaters, full renovations, and roofing all carry different lead economics. Higher-ticket jobs justify different CPLs.
Volume tier
More leads per month means better per-lead economics. Scale earns discounts.
Lead criteria
Tighter filters — verified budget, ready-to-buy timeline, homeowner status — cost more but close at higher rates.
Pricing calculator
Plug in your assumptions. See exactly what this looks like for your business.
Your numbers
Your funnel
15-minute call. No pressure. Real numbers for your market.