— Selected Work

Citations. Rankings. Pipeline.

A selection of recent AI search & SEO engagements — from Fort Collins home services to national B2B SaaS. Names withheld under NDA; happy to walk through the full teardown on a call.

AI Search · B2B SaaS

From 0% to 64% ChatGPT citation share in 5 months

64%

Share of answer, 200 buyer prompts

Rebuilt 42 money pages with inverted-pyramid intros, shipped FAQPage & HowTo schema sitewide, published 8 original-data reports. ChatGPT and Perplexity now cite the brand on 6-in-10 category prompts. Direct signups from AI referral traffic 12× baseline.

Local SEO · Fort Collins

#1 in the Fort Collins 3-pack for every core service in 4 months

#1–3

Google 3-pack · Fort Collins metro

Local home-services client. Rebuilt GBP, cleaned 47 citations, added LocalBusiness schema with full areaServed, systemized reviews (6 new Google reviews/month). Now cited by ChatGPT and Google AI Overviews for 'best [service] in Fort Collins'. Booked jobs up 3.4×.

AI Overviews · DTC

Cited in Google AI Overviews on 58% of tracked commercial queries

58%

AIO citation share, US commercial

DTC apparel brand losing informational clicks to AIO. Shifted mix toward comparison, sizing and care-guide content with matching FAQ schema. AIO now cites the brand on the majority of category queries — and branded search is up 71% y/y.

Organic SEO · Multi-location Service

1.2M organic sessions/mo from programmatic + AI-first content

1.2M ↑

Organic sessions/mo · zero paid

Built a programmatic SEO system covering 3,400 city + service permutations, each with unique LocalBusiness schema and answer-first copy. AI engines pull from these pages heavily — Perplexity referral traffic alone became a top-5 acquisition channel.

Perplexity · Professional Services

Numbered source on 71% of Perplexity queries in category

71%

Perplexity source share, weekly avg

Freshness-weighted publishing schedule, comparison and data-driven pillars, PerplexityBot fully allowed. Referral traffic from perplexity.ai is now higher-intent than Google organic — 4.2× the demo-request rate.

Fort Collins · Home Services

Owns 'best in Fort Collins' AI answers across ChatGPT & Gemini

8/10

AI recommendations in Fort Collins

Ran a full local AI visibility program — GBP, reviews, LocalBusiness schema, neighborhood + service-area landing pages, Fort Collins-specific FAQ blocks. When ChatGPT or Gemini is asked for the best in the category in Fort Collins, this client is named 8 out of 10 times.

Fort Collins-based?

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