— Insights
Field notes on AI search & SEO.
How ChatGPT, Gemini, Perplexity and Google decide which businesses to recommend — and how we help ours become the ones they cite.
Fort Collins · Featured
Fort Collins SEO: The Complete Local Guide for NoCo Businesses
How Fort Collins businesses actually win Google's local 3-pack, AI answers and NoCo organic search in 2026. A local operator's playbook — not a generic template.
AI Search
AI Search Visibility: How to Get Your Business Cited by ChatGPT, Gemini & Perplexity
AI search visibility is the new SEO. Learn how ChatGPT, Google Gemini, Perplexity and Claude pick which businesses to cite - and how to become the source they trust for buyer questions.
Fort Collins
How ChatGPT Picks Local Businesses to Recommend in Fort Collins
ChatGPT is now the first place many Fort Collins buyers ask 'who should I hire?' Here's how ChatGPT actually chooses which local businesses to recommend — and how to become one.
Strategy
SEO vs AI Search: What Changes, What Doesn't, and Where to Invest Now
A clear-eyed look at what SEO and AI search have in common, where they diverge, and how to allocate budget between classic SEO, GEO, and paid channels in 2026.
Local SEO
Local SEO in the Age of AI Search: How to Own Your City's AI Answers
AI answer engines now handle a huge share of 'near me' and local intent queries. Here's how local businesses get cited by ChatGPT, Gemini and Google AI Overviews for their service area.
Fort Collins
Fort Collins Google Business Profile: The 2026 Optimization Checklist
A Fort Collins-specific playbook for optimizing your Google Business Profile — the single highest-ROI local SEO asset for NoCo businesses.
AI Search
How to Rank in ChatGPT: A 2026 Guide to ChatGPT Search Citations
ChatGPT Search cites specific sources under every answer. Here's exactly how ChatGPT picks those sources - and how to become one for your category.
AI Search
Google AI Overviews SEO: How to Get Cited in the AI Answer Box
Google AI Overviews now appear on most commercial queries. Here's how to become one of the sources cited in the AI answer box - and how to recover traffic AI Overviews are intercepting.
AI Search
Generative Engine Optimization (GEO): The Complete 2026 Playbook
Generative Engine Optimization is how you get cited by ChatGPT, Gemini, Perplexity and Google AI Overviews. Here's the exact playbook we use for clients - technical, content, and measurement.
AI Search
Perplexity SEO: How to Get Cited by Perplexity's Answer Engine
Perplexity cites sources by number under every answer. Here's how Perplexity picks those sources and how to earn a spot for your category's queries.
Technical SEO
Schema Markup for AI Search: The Structured Data That Actually Gets Cited
Schema is the fastest way to hand an AI answer engine an unambiguous version of your content. Here's exactly which schema types matter for AI search visibility, and how to implement them.